imPRESS – Communicate

impress – v., to create a favorable impression, draw attention to oneself; to fix deeply or firmly on the mind or memory

Speaking to the media can be unnerving, especially if it is something that your champions do not do often. imPRESS is designed to help your champions – your spokespeople and subject matter experts – turn this negative energy into an interview that results in a positive experience – and a positive story. When next the media calls, ensure your team is ready to speak confidently and can clearly convey an intended message.

why imPRESS?

speak clearly + confidently

navigate pitfalls and stay in control

create and deliver a desired message

the class

imPRESS: Simply OutSTANDing™ Spokesperson

Speaking to the media can be unnerving, especially if it is something that champions do not do often.

Therefore, how do you help your champions – your spokespeople – turn this negative energy into an interview that results in a positive experience – and a positive story?

The answer? imPRESS: Simply OutSTANDing™ Spokesperson.

imPRESS is designed to help your team of spokespeople and subject matter experts confidently and clearly convey an intended message when the media calls. During this highly interactive class complete with exercises and real-world examples that accurately reflect situations that attendees are faced with on a daily basis, attendees will be introduced to Simply OutSTANDing™, our proven, practical, easy-to-use, six-step communication approach designed to help professionals embrace the role of media spokesperson, strengthen their confidence levels, and communicate ideas with increased clarity.

Specifically, participants will:

Explore what news organizations need from those that they interview
Learn a six-step approach to develop and deliver a message that will resonate with the intended audience
Acquire tips on navigating questions and potential roadblocks and how to stay in control during an interview

During the class, attendees will participate in “on-camera” television interviews to practice their newly learned skills and techniques. Interviews will be reviewed and constructive critiques will be provided.

All attendees will receive a copy of the book entitled Simply OutSTANDing™ Communicator: Speak with confidence + clarity to get what you want, which details the Simply OutSTANDing™ approach, as well as a customized workbook.

Additionally, they will have a six-month subscription to cAPPtivate, our game-changing technology solution that helps ensure everyone is on the same page and delivering impactful messages.

Customization: Our trainers will work with you to customize the class to address your team or group’s specific challenges, budget, and timeframe, and incorporate examples relevant to your organization or industry.

Additional services: For those who want or need additional, personalized attention to continue strengthening their spokesperson skills, we offer follow up executive communication coaching packages. As part of these packages, we provide on-call service and are available to coach and prepare coaching clients for high-stakes media interviews.

Interested in learning more? Contact us today to begin exploring how we can customize this course for your team of spokespeople.

the experience

intimate gatherings

Our curated training events are all about helping people feel comfortable talking…aloud. That’s why we intentionally create intimate gatherings – with no more than 30 people – conducive to conversation and to ensure that attendees get the attention they need and deserve.

unique approach

communicate’s training events are not your traditional communication skills training. We meet you where you are on your communication skills journey, help you identify and build on your strengths, challenge you to focus on what will help you improve your communication skills and have the most impact and introduce you to Simply OutSTANDing™, our dynamic, six-step framework that will help you craft and deliver a highly impactful message in any situation to help you get what you want.

learning labs

Practice makes better…especially when it comes to improving communication skills. Experiential learning labs are a cornerstone of our training events. In a highly supportive and encouraging environment surrounded by like-minded and passionate people who are there for the same reason as you, you will participate in highly interactive exercises designed to help you practice your newly learned concepts and insight.

instant gratification

We live in an increasingly impatient world where people want instant results. We get it. That’s why when you leave one of our training events, you will be armed with newly learned skills and a communication approach that you can immediately apply and begin seeing your impact.

tools to help stay on message

Combining our proprietary, proven, six-step communication approach with app technology is a powerful combination that helps your champions be ready to tell your story when the media calls, stay on message, and in control.